As a small family-run business, our approach was to create a company with a good heart. The fresh flower industry is (by definition) short-term, high cost and generally has a big impact on the environment. From the production process - non-recyclable plastics, overall carbon footprint - to disposal and damaging methane gas release - our ethos is to challenge that where possible.
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All our flowers are preserved, dried and dyed using an eco-friendly and sustainable process with the aim of being sourced using the closest geographical suppliers to reduce the carbon footprint whilst in transit. Flowers are largely seasonal and whilst we’d love them all to make the shortest possible trip from within the UK, currently we also source from France, Italy, Spain and the Netherlands. We believe in transparency in our approach.

Our flower delivery carton is designed just for us, is produced in the UK and is of course eco-friendly (see the theme here?) and fully recyclable as well as the tape, stickers and cards. The fabric tie is also recyclable....or simply save it and reuse when wrapping a gift for a loved one.